What’s your best Motivator?


Jason’s storytelling strikes a note of integrity and honesty rarely seen. His story, a compelling and very personal journey, coupled with his witty self-deprecating humour fully engages his audience and leaves them with life-changing messages that resonate for years. Never lecturing, Jason simply challenges us to rethink our traditional perspectives on high-performance in business, sport and life, and asks us to explore how we can achieve personal success more effectively and with greater fulfillment and joy.

When ambition comes from the right place, it breeds success.

CONTEXT: Far too often in our pursuit of being the best, or winning, we lose site of what it takes to be our best and, thus, fall short of our goal. Jason, an Olympic rower from the 1988 Seoul Summer Olympics, is no different. His goal was to win an Olympic Gold Medal, and he was willing to do whatever it took to accomplish that. When he fell short, placing 6th in the final, he was devastated.

Fifteen years later when he returned to rowing as a coach, his perspective had changed—significantly. Instead of encouraging his athletes to motivate themselves through traditional means—beating your competitor, beating the clock and striving to win—he challenged them to find purpose in their own pursuit of personal and team excellence through intrinsic motivation. In the end, not only did his crews win 12 National Championships, set course records and achieve results no other crews had ever done before—but his athletes left his tutelage knowing that ultimately they were now capable of things in life far beyond what they might have originally thought possible!

OPPORTUNITY: Jason’s presentation will challenge you to re-think the way you perceive traditional stick and carrot motivation, how you achieve your goals and inspire others to achieve theirs. The tools you garner will ensure improved performance, resulting in positive measured results, accountability, success and a stronger culture of team and belonging.


  1. Reflect on what you perceive as the most effective motivators and why.
  2. Learn how to set goals that connect with the most powerful and sustainable motivation we know—intrinsic!
  3. Better understand the distinction between a leader and a manager.


Stick and carrot motivation will result in JUST enough effort to avoid the stick or garner the carrot.
J<em>ason Dorland</em>
Jason Dorland

Organizational Leadership

Please Note: Jason conducts multiple interviews with all of his clients prior to his engagements. To find out how this message can be fine-tuned to more specifically fit your requirements, please feel free to contact him.

A Sample of Jason Sharing One of His Keynotes

Keynote Introduction:

Jason Dorland is an author, Olympian, coach, entrepreneur and storyteller who has dedicated his life to the pursuit of excellence for himself and those he supports. He is a graduate of The Emily Carr Institute of Art and Design, taught high school for 15 years and is the co-founder of Left Coast Naturals—an organic and natural food manufacturer and distributor in Vancouver. During his 10 years of coaching high-school rowing, Jason’s crews won 12 International Championship events, set a Canadian course record time and won back-to-back events with the same four athletes—a feat never before achieved at a National Championship. Jason is now sharing his experiences and life-lessons through his keynotes and workshops, he consults as a high-performance coach for athletes, teams, artists and executives while promoting his recent book: PULLING TOGETHER: A Coach’s Journey to Uncover the Mindset of True Potential.

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